Plan a six-slide carousel for small business owners who edit their own website about one question: what should the alt text say for each image? Use only these source notes: W3C WAI "An alt Decision Tree" (https://www.w3.org/WAI/tutorials/images/decision-tree/, updated 13 May 2024). Decorative image or text repeated nearby: empty alt. Image inside a link or button: say where it goes or what it does. Simple image that adds meaning: a brief description of that meaning. Graph or complex image: put the information elsewhere on the page. Image of text not shown elsewhere: include that text. Mark gaps explicitly. Reader takeaway: decide what the image does before writing its alt text. Next action: check the images on your own homepage with the decision tree. Slide jobs: 1 cover promise; 2 context; 3 explanation; 4 worked example; 5 practical check; 6 takeaway and next action. Define one visual system: 1080 x 1350 canvas, 80 px safe margins, palette roles (cream #FFFBF2 background, ink #0B0B0F text, pink #F598F2 slide marker, yellow #FFE14D highlight), Figtree headlines at weight 800 and body at 500, flat shapes instead of photographs, page markers "n / 6". For each slide return a headline, short body, image direction, source note and suggested alt text. Keep the visual system consistent and let the content determine each layout. Separate fictional examples from sourced facts. Do not invent studies, quotes or engagement results. Before generating images, flag dense text, repeated slide jobs and an unsupported cover promise.